‘… and the winner is …’

‘… and the winner is …’

If you’re aiming to raise your profile there’s nothing like entering your local business awards.  Even if you don’t win your name gets known by more people.  Clearly, it would be better to actually win, but there are never any guarantees. Entering awards usually...
Is the writing muse in today?

Is the writing muse in today?

When you are writing to promote your services it can be as big a mountain to climb as writing a novel if you don’t know where to start.  Many people can’t get started, some start to write and then delete their efforts – several times (the equivalent...
Sales or Marketing?

Sales or Marketing?

So many people get confused about these two – is Sales part of Marketing or does Marketing lead to Sales?  Or is Marketing just another way of saying Sales? I can’t blame them for getting confused.  I used to work in a marketing department and even I was a bit vague...
Do you know too much?

Do you know too much?

On the face of it, that may seem like a really stupid statement – how can anyone know too much?  However, when it comes to writing commercial copy for your business, most of us know far too much to be able to present our offering effectively to a potential...

Do you know too much?

Everyone can write, but when it comes to writing commercial copy for yourself writer’s block tends to kick in! It’s not necessarily because you can’t write effectively to market your business, products or services; it’s often simply a case of...