How much copy does your website need?

How much copy does your website need?

I’ve been writing web copy for well over a decade and clients still ask ‘how much content to I need?’  The glib answer is ‘as much as is needed to get your message across’, but it’s never as simple as that. In the ‘good old days’ web pages would often have as much as...
5 ways to STOP your website working

5 ways to STOP your website working

I write lots of web content and work with clients and web designers on making websites user-friendly. That may seem obvious, but sadly the surveys reveal that, offered the option of a glitzy, pretty website and one that has fantastic usability for the website visitor,...
The 7 deadly sins on your website

The 7 deadly sins on your website

It’s astonishing how few people actually THINK about their website visitors when they’re planning out their websites.  That’s why many websites don’t work; they’re focused on the website owner not the potential customer! Try and put...
5 tips on clicking and scrolling

5 tips on clicking and scrolling

No – not rocking and rolling – but the on screen equivalent!  Someone, somewhere made a ‘rule’ that you should be able to arrive at the page you want in no more than three clicks.  Then someone else also made a ‘rule’ that said a...
A blog about blogging!

A blog about blogging!

Blogs are a great way to demonstrate your expertise and also to give people something interesting to read when they visit your website.  However, there are many people who are nervous of blogging for all kinds of reasons.  These are a few guidelines to get you started...