What is your website for?

What is your website for?

I usually ask people this question during the first discussion when they ask me to write content for them.  It’s surprising how many of otherwise savvy business people haven’t really thought much about this past ‘Everyone has to have one these days, don’t they?’ To...
12 Key Strategies to Keep Visitors on your Website

12 Key Strategies to Keep Visitors on your Website

If people visit your website and don’t ‘get it’ they disappear fast – often referred to as a high bounce rate.  This is bad news, so you need to know how to hang on to visitors long enough to persuade them to take action. There are lots of reasons why people leave...
Cognitive overload – i.e. ‘my brain hurts’

Cognitive overload – i.e. ‘my brain hurts’

Just lately I keep finding I’m reading about cognitive overload when it comes to websites.  It’s one of those geeky terms that are like gobbledegook – what does it really mean? The answer is simple – it means that the visitor to your website is...
Why your website is like a three-legged stool

Why your website is like a three-legged stool

We all know what happens if you take away a leg from a three-legged stool – it falls over!  But what has this got to do with your website? Successful websites have three main ‘legs’ on which they stand.  They are: The design and development –...
5 tips on clicking and scrolling

5 tips on clicking and scrolling

No – not rocking and rolling – but the on screen equivalent!  Someone, somewhere made a ‘rule’ that you should be able to arrive at the page you want in no more than three clicks.  Then someone else also made a ‘rule’ that said a...