by lesley | Dec 14, 2020 | Websites
When you land on a website, you need certain information quickly to help you make the decision whether to stay or go. As a website owner, you need to know what your visitors need to know, to help them to make the decision to stay and reduce your website’s ‘bounce...
by lesley | Nov 25, 2019 | Website copy
When your customer lands on your website how easy is it for them to understand what you do/sell/provide? Web surfers are impatient, have the attention span of a gnat and finding an alternative that’s ‘easier’ is – easier – than struggling with anything...
by lesley | Oct 30, 2017 | Websites
The look and feel of websites has changed over the years. Gone are the days of long copy for the search engines and pages that look like articles. Today’s websites are colourful, video-rich with short, punchy copy and informative blogs. As a writer and someone who...
by lesley | May 19, 2014 | Websites
Just lately I keep finding I’m reading about cognitive overload when it comes to websites. It’s one of those geeky terms that are like gobbledegook – what does it really mean? The answer is simple – it means that the visitor to your website is...
by lesley | Sep 2, 2013 | Websites
We all know what happens if you take away a leg from a three-legged stool – it falls over! But what has this got to do with your website? Successful websites have three main ‘legs’ on which they stand. They are: The design and development –...
