Are you throwing your money in the bin?

Are you throwing your money in the bin?

I go to lots of networking events and I collect lots of business cards – these are useful as it provides a means of getting in touch with people who may become suppliers.  I also get lots of leaflets about services, forthcoming events and promotions – most of these...
10 Top Marketing Tips

10 Top Marketing Tips

These are the things I find I have to ask my clients the most before we can get their project off the starting blocks!  Knowing the answers will put you several steps ahead of your competition: ONE – Know who you want to reach You may think you know who your target...
When people want free advice

When people want free advice

I was having a conversation with a group of business people recently and the subject came up about people who ‘pick your brains’ and, effectively get free advice. Some of these people don’t realise that they’re getting free consultancy – but some do and think the ‘can...
What could Autoresponders do for you?

What could Autoresponders do for you?

The simple answer is ‘build relationships’, but as with all simple answers, there’s a lot more to it than that. Here are some of the uses that autoresponders work for: Building your reputation:  When someone joins your list they are likely to forget you quite quickly,...
Do you use the Magic Matrix?

Do you use the Magic Matrix?

  More years ago than I care to remember I met Peter Thomson and spent lots of time in his development programmes.  One of things that he taught me that was very simple (but rarely used) is the Magic Matrix. This is a way to identify new business from existing...