News or not?

News or not?

If you send out a regular newsletter what do you put in it?  Many people think that a newsletter is an opportunity to tell people what’s going on in their business?  It’s not.  Let’s be honest are YOU likely to read an incoming newsletter that kicks off with: A new...
Reciprocity – the art of giving value

Reciprocity – the art of giving value

Try saying ‘reciprocity’ and most people stumble, but it’s an important word in business.  It’s all about creating obligation – in the nicest possible way! Reciprocity is why people are willing to give you their email address in order to get your free download....
Not another email …

Not another email …

If you’ve ever got on one of ‘those’ marketers lists you know that you can count on at least one email daily – sometimes more than one. They’re all trying to give you useful information, but it’s like a deluge. Too much information just switches your brain into...
Are you throwing your money in the bin?

Are you throwing your money in the bin?

I go to lots of networking events and I collect lots of business cards – these are useful as it provides a means of getting in touch with people who may become suppliers.  I also get lots of leaflets about services, forthcoming events and promotions – most of these...
10 Top Marketing Tips

10 Top Marketing Tips

These are the things I find I have to ask my clients the most before we can get their project off the starting blocks!  Knowing the answers will put you several steps ahead of your competition: ONE – Know who you want to reach You may think you know who your target...