Why is it ‘social’ media?

Why is it ‘social’ media?

The term makes sense when you apply it to Facebook, where people are talking about personal subjects, the kind of thing you’d chat about in real life.  But what about LinkedIn – how is that social?  Isn’t it a business platform? Let’s look at it from a different...
Leverage: the lazy person’s secret

Leverage: the lazy person’s secret

There’s a saying that if you want to find the most efficient way to do something you should ask a lazy person.  The assumption is that they will find the way to achieve the result with the minimum of effort – but why should you work any harder than necessary?...
A social media saga

A social media saga

On the first day of Christmas my true love sent to me – a Tweet saying ‘will you marry me?’ That was a bit of a shock, but on Twitter? Really? On the second day of Christmas my true love sent to me – a LinkedIn update telling me he’s still waiting for an answer. He’s...
How social is your social media?

How social is your social media?

If you have a Facebook personal account, you’re probably using it for social activity; keeping up with family and friends in far flung places, letting people know what’s going on in your life (and sharing cute cat videos – no?)  However, if you have a Facebook...
Who is in your Facebook audience?

Who is in your Facebook audience?

Anyone who knows me has heard me on my soapbox about ideal client profiles may sigh a bit – I’m off again!  However, if you want Facebook ads to work for you, choosing who sees them is essential. If you are going to invest in an ad, you’ll need to: Get the headline...