by lesley | Oct 16, 2012 | Writing Skills
We all do it – and we end up confusing our friends, family, sometimes our customers, but how many potential clients have we lost because of it? What am I talking about? Jargon, acronyms and other words that are specific to our business. I think we all talk at...
by lesley | Jan 3, 2012 | Readability, Website copy
Why would anyone put a barrier between their message and their potential customer? When this is online where you have only a few seconds to get their attention, it doesn’t make any sense, but many businesses make it unnecessarily hard for their readers to get...
by lesley | Nov 15, 2011 | Marketing
The trouble with the internet is that there is so much information out there it can be difficult to decide where to start. If you just type in a search word the deluge of information can send you running for cover! So how do you find things out – and know that...
by lesley | Oct 24, 2011 | Website copy
On the face of it, that may seem like a really stupid statement – how can anyone know too much? However, when it comes to writing commercial copy for your business, most of us know far too much to be able to present our offering effectively to a potential...
by lesley | Oct 19, 2011 | Marketing
So many people contact a web designer as soon as they have decided to get themselves a website (or upgrade their existing site) – without having thought through what they want. These are a few tips to getting your website right. Think about why you want a...