Marketing messages

Marketing messages

If you’re creating marketing material then you really need to get the message targeted – and most marketers know about that.  They do lots of research into what attracts their ideal client’s attention.  However, few marketers know HOW people process...
5 tips on clicking and scrolling

5 tips on clicking and scrolling

No – not rocking and rolling – but the on screen equivalent!  Someone, somewhere made a ‘rule’ that you should be able to arrive at the page you want in no more than three clicks.  Then someone else also made a ‘rule’ that said a...
What stops people reading your message?

What stops people reading your message?

Putting a barrier between your message and your reader makes absolutely no sense at all, but it’s surprising how many companies make it hard for people to process the information presented to them.  Of course, nobody does this deliberately, but also few...
Making sure your message gets through

Making sure your message gets through

I’m back on my soapbox about the importance of not only delivering the message that your potential client will respond to, but also presenting it in a way that makes it easy for them to see and process. After looking at many websites that start with...