Get more leads on LinkedIn

Get more leads on LinkedIn

If you’re selling to other businesses you could be missing opportunities if you don’t have an up-to-date LinkedIn profile. I teach people to use LinkedIn effectively as a lead generation tool – and it does take a little effort, but not as much as you might think. ...
Are you a gossip?

Are you a gossip?

When I was working on our book, The Reputation Game, with my co-author, Peter Roper, we came to a conclusion – reputation is based on gossip! If nobody is talking about you, you don’t have a reputation.  Of course, it is important that the gossip is...
The simple approach to marketing

The simple approach to marketing

Firstly, let’s get something straight – marketing is not selling, but selling is part of the marketing process!  In VERY simple terms marketing is finding a need and then fulfilling it.  However, there’s quite a bit more to it than that in reality!...
Habits that help your marketing

Habits that help your marketing

A habit is something that you do almost without thinking about it. We get dressed by habit (although we may consciously choose the clothes we wear). We clean our teeth by habit (whilst we think about other things). We even drive by habit (once we’ve got past...
Habits that help your marketing

Online marketing – with strategy!

I keep hearing people saying they do X – with attitude! That’s great and helps them to stand out from the crowd. However, if you want to create a successful online marketing campaign you don’t just need ‘attitude’ – you need...