What’s your style?

What’s your style?

There’s a cliché that denigrates ‘style over substance’.  While I agree that style should not be a substitute for substance, style is important. Your brand is about style – it tells people something about the kind of company you are, your approach to business and...
When is a newsletter not a newsletter?

When is a newsletter not a newsletter?

Let’s get real here – none of us really want another boring newsletter cluttering up our inboxes.  Do you really need to know that we just had a team meeting or have a few exciting marketing projects in the pipeline?  No!  And I don’t want to know about your new team...
Does anyone actually read a newsletter?

Does anyone actually read a newsletter?

I’m asked this all the time by clients and people I meet networking.  There was a time when you could put a ‘Sign up to my newsletter’ form on your website and lots of people would sign up, but not anymore. That doesn’t mean they don’t read newsletters, it does mean...
It’s good news week!

It’s good news week!

When an email lands in your inbox what makes you want to open it? Let’s be honest – we get loads of rubbish emails that evade the spam filter and are greeted with a quick click of the delete button.  But there are emails that you actively want to open – why? My guess...
Warm and fuzzy feelings

Warm and fuzzy feelings

If you send out a newsletter, regularly or irregularly, what is the purpose of it? There are lots of answers to this: To remind people what we do To keep people up-to-date with what we’re doing To introduce new team members to our list To let people know about new...