‘What’s the goss?’

‘What’s the goss?’

Everyone loves a bit of gossip – and, while women are usually up front with their interest in a good bit of gossip, men hold their own when talking about sport, business or anything else they’re interested in. So, what has gossip got to do with reputation? As soon as...
How to get your website found

How to get your website found

Most of us know that keywords are important.  Some of us know that search engine optimisation is how to improve our website’s visibility – but that’s expensive/time consuming/complicated, isn’t it? If you engage a specialist SEO company, yes, there is a cost and the...
What’s your marketing strategy?

What’s your marketing strategy?

If you haven’t really got past writing the odd blog article and posting on social media when you have time, you need to take some time out and put a proper marketing strategy in place. OK – that sounds a bit like a teacher (or maybe your mum!)  But if you’re serious...
When is a newsletter not a newsletter?

When is a newsletter not a newsletter?

Let’s get real here – none of us really want another boring newsletter cluttering up our inboxes.  Do you really need to know that we just had a team meeting or have a few exciting marketing projects in the pipeline?  No!  And I don’t want to know about your new team...
Task v. People

Task v. People

Take any personality profiling test and you’ll find that, somewhere in the report, it will identify whether you’re a task-focused person or a people person.  Most of us want to be seen as people-focused, but even if you’re a task-focused person, it doesn’t mean that...