by Heather Bury | May 19, 2026 | Reputation
Reputation is all about gossip! Your reputation is based on what other people say about you (usually when you’re not present). And what leads to those comments? Their experience of you, your business, your content – and what they’ve heard about you from other people. ...
by lesley | Apr 28, 2026 | Marketing
Every business needs to do marketing to survive. No marketing = no customers! However, there are many different marketing strategies and one size definitely does not fit all. A few networking meetings and random social media posts may fall into the category of...
by lesley | Apr 19, 2026 | Newsletters
I hear a lot of business people say “I don’t have time to write a newsletter – besides I don’t know what to write.” Newsletters that are a list of what’s going on in your business are boring. So what makes a good newsletter – and one that people stay subscribed to?...
by lesley | Mar 19, 2026 | Newsletters
Most of the email marketing platforms will tell you who opens your emails and if they clicked a link, but they don’t tell you who that person is. There’s no information on their business, their interests, their challenges, what keeps them awake at night and what gets...
by lesley | Mar 9, 2026 | Reputation
If you’ve been in business a while, you’ll already have a reputation – both for you personally and for your business. But as your reputation is subjective, there can be a gap between what you’d like people to think/say about you and what they actually do. The good...
