by Heather Bury | Aug 29, 2026 | Websites
Before we get into this, let me just say I am not a web designer. However, I’ve worked with a lot of people who are – and a lot of customers who I’ve written web content for, so I’ve heard all the horror stories – and also quite a few ecstatic reviews. Your web...
by Heather Bury | Aug 18, 2026 | Landing pages
I first ‘met’ AIDA back in the 1980s when I was discovering sales training. AIDA is as old as the hills, but equally relevant today. In short it’s an acronym for getting a customer from contact to cash (or card). It works across many different media, from...
by Heather Bury | Aug 9, 2026 | Reputation
Big oaks from little acorns grow. Big corporations started life as an SME at some point. This means that you need to start as you mean to go on; it’s really tough to change the way people do things once they’ve got into a habit. This means that – even before you start...
by Heather Bury | Jul 19, 2026 | Marketing
Marketing is not just posting on socials and writing the odd blog. There’s so much more to it than that! First you need to know who you’re trying to reach – and that will help you to choose what tools to use and where you need to be visible. Then there are the tools...
by Heather Bury | Jul 3, 2026 | Author Guide
From a standing start writing a book seems like a marathon for most people. It requires lots of preparation and training, after all, you wouldn’t set off on a marathon without putting in the training, would you? Writing a book is more like a marathon than a 100 metre...
