What’s your book title?

What’s your book title?

I’ve worked with authors who have their title nailed down before they’ve written the first word, authors who have a ‘sort-of’ title, but aren’t sure it’s right, and authors who are well into the writing process and still haven’t found the right title. There are no...
… and they’ve gone!

… and they’ve gone!

If your visitor doesn’t see what they want on your website right away – that back button is where their cursor is hovering.  Knee-jerk reaction ‘This site isn’t what I’m looking for’ – and they’ve gone! That means you need to think long and hard about what that first...
Research your market place

Research your market place

When you have an idea for a book, or you’ve been told ‘you should write a book’, it’s easy to get focused on the book subject, what you want to share and start working out how long it’s going to take and how much writing time you can carve from your busy schedule. ...
Do you track your reputation?

Do you track your reputation?

The challenge about your reputation is that you don’t always know what other people say about you. Friends and close business associates may report what they’ve heard, but there are very, very few people who will be brave enough to tell you if it’s not good news. I’ve...
Marketing is more than a few posts

Marketing is more than a few posts

Many moons ago when I did my professional qualifications, I was astonished to discover that the label ‘marketing’ covered far more than advertising and promotion. It starts with market research – know your market place Companies that offer a similar product or service...