by Heather Bury | Aug 9, 2026 | Reputation
Big oaks from little acorns grow. Big corporations started life as an SME at some point. This means that you need to start as you mean to go on; it’s really tough to change the way people do things once they’ve got into a habit. This means that – even before you start...
by Heather Bury | Jul 19, 2026 | Marketing
Marketing is not just posting on socials and writing the odd blog. There’s so much more to it than that! First you need to know who you’re trying to reach – and that will help you to choose what tools to use and where you need to be visible. Then there are the tools...
by Heather Bury | Jul 3, 2026 | Author Guide
From a standing start writing a book seems like a marathon for most people. It requires lots of preparation and training, after all, you wouldn’t set off on a marathon without putting in the training, would you? Writing a book is more like a marathon than a 100 metre...
by Heather Bury | Jun 19, 2026 | Marketing
Your reputation is being shaped in rooms you’re not in — by people who’ve only ever searched your name – or your business’s name. So what are you doing to ensure that they get the impression you want them to get? Every time you hit your keyboard, you’re...
by Heather Bury | Jun 9, 2026 | Websites
Websites have changed so much over the years – both to reflect latest designs and also to satisfy user behaviours. There was a time when visitors would actually read 300 words of copy – not any longer! If the headline doesn’t give them the information they want,...
