by lesley | Apr 19, 2026 | Newsletters
I hear a lot of business people say “I don’t have time to write a newsletter – besides I don’t know what to write.” Newsletters that are a list of what’s going on in your business are boring. So what makes a good newsletter – and one that people stay subscribed to?...
by lesley | Mar 19, 2026 | Newsletters
Most of the email marketing platforms will tell you who opens your emails and if they clicked a link, but they don’t tell you who that person is. There’s no information on their business, their interests, their challenges, what keeps them awake at night and what gets...
by lesley | Mar 9, 2026 | Reputation
If you’ve been in business a while, you’ll already have a reputation – both for you personally and for your business. But as your reputation is subjective, there can be a gap between what you’d like people to think/say about you and what they actually do. The good...
by lesley | Feb 4, 2026 | Author Guide
Most authors type the last full stop and heave a sigh of relief. All the hard work is done, now they can send the manuscript to the publisher and wait for their precious book to land in their hand. Sorry, but you’re just getting started – not at the end! It doesn’t...
by lesley | Jan 29, 2026 | Marketing
That phrase ‘Content is king’ has been around for a long time, but is it still true today? 100%. Potential customers need information to make the decision whether you are the right supplier for them. And, while cost may play a part, the reality is that they’re...
