Grow your list on social media

Grow your list on social media

If you know how to use it effectively email marketing can be a powerful way to create ongoing sales.  If you’re on any of the ‘big boys’ lists you’ll get regular emails promoting the latest products they’re offering.  Tescos, B&Q, Wilkinsons, etc. all email their...
Automated communication

Automated communication

If you have a form on your website that gather names and email addresses you’ve got a valuable trigger to build a relationship with a potential client.  It doesn’t matter if this is an enquiry form, a newsletter form or a free download form – if people provide their...
How clean is your list?

How clean is your list?

If you’re in the UK you’ve probably heard of the General Data Protection Regulations (GDPR).  This is the legislation that will replace the Data Protection Act on 25th May 2018. The big issue for business people is that they need to be able to PROVE that any marketing...
Leverage: the lazy person’s secret

Leverage: the lazy person’s secret

There’s a saying that if you want to find the most efficient way to do something you should ask a lazy person.  The assumption is that they will find the way to achieve the result with the minimum of effort – but why should you work any harder than necessary?...
Not another email …

Not another email …

If you’ve ever got on one of ‘those’ marketers lists you know that you can count on at least one email daily – sometimes more than one. They’re all trying to give you useful information, but it’s like a deluge. Too much information just switches your brain into...