Leverage: the lazy person’s secret

Leverage: the lazy person’s secret

There’s a saying that if you want to find the most efficient way to do something you should ask a lazy person.  The assumption is that they will find the way to achieve the result with the minimum of effort – but why should you work any harder than necessary?...
Not another email …

Not another email …

If you’ve ever got on one of ‘those’ marketers lists you know that you can count on at least one email daily – sometimes more than one. They’re all trying to give you useful information, but it’s like a deluge. Too much information just switches your brain into...
Building your list

Building your list

If you’ve ever been on a webinar run by one of the big online marketers you have almost certainly heard the phrase ‘the money is in the list’. You may have discounted that as ‘not relevant for a business like mine’, but a list of people who have demonstrated an...
How do you use an autoresponder system?

How do you use an autoresponder system?

If you’ve never used an autoresponder or aren’t sure what one does, they’re simply an automated email series that sends out emails automatically for a specific purpose. I’ve written about free downloads to develop your list and start building relationships with new...
Email marketing campaigns that get results

Email marketing campaigns that get results

When your computer or phone pings and you know an email has arrived do you open the new email hoping to see a sales pitch? No – I thought not.  But that’s what many people send out – and then wonder why people unsubscribe from their lists or just delete their emails...