Why is it ‘social’ media?

Why is it ‘social’ media?

The term makes sense when you apply it to Facebook, where people are talking about personal subjects, the kind of thing you’d chat about in real life.  But what about LinkedIn – how is that social?  Isn’t it a business platform? Let’s look at it from a different...
What is your reputation worth?

What is your reputation worth?

That’s a big question – and one that it’s probably difficult, if not impossible to put a number on.  Most of us work hard, try to keep our customers happy, help people where we can and hope that people like what we do and say good things about us to...
See things from your customer’s viewpoint

See things from your customer’s viewpoint

I have banged on incessantly about the importance of knowing who your ideal client is; what industry they come from, what size of company they run (by turnover, number of staff or sites) and so on now we’re on to the next step; what are their problems? If you...
7 steps to get your business moving

7 steps to get your business moving

When you want to get your business moving the key is action, but it has to be the right action or you’re simply running faster and faster on that hamster wheel.  Check that you are following these 7 steps: Know exactly who your perfect customers are – what...
Customer-focused marketing

Customer-focused marketing

I used to think that marketing was about advertising and PR.  Then I had to study marketing for my professional qualifications and was astounded to find how many areas of the business are part of the marketing process. Are you ready for this?  Marketing covers:...