Putting energy into your writing

We all know that it’s important to stay in a good state of mind if we want to achieve anything, but have you considered how much your current mindset affects your written material? If you’re planning to sit down and write anything for your business –...
Habits that help your marketing

Habits that help your marketing

A habit is something that you do almost without thinking about it. We get dressed by habit (although we may consciously choose the clothes we wear). We clean our teeth by habit (whilst we think about other things). We even drive by habit (once we’ve got past...
Habits that help your marketing

Marketing letters that work

When you decide to use direct mail as a means of contacting prospective customers you need to ensure you get your message on target. Unlike email, direct mail has costs attached, not least the list with all the names and addresses of the groups of people you want to...
Habits that help your marketing

Banner stands that deliver

So many people I meet at networking events have acquired a pull up banner stand to promote their business. They use them at their own events and exhibitions too and they’re often missing a trick in making this highly visual marketing aid deliver potential leads....
Habits that help your marketing

Thoughts about blogging

Last month I blogged almost every day and I chose to use the blog to share my knowledge and hope that readers found that useful. I’ve had a week or so ‘off’ and now I’m back on a slightly different tack. The next batch of blogs will be my...