Your marketing starts now!

Your marketing starts now!

If you’re thinking of writing your signature book to share your valuable knowledge and experience, don’t wait until your manuscript goes to print to start marketing.  Start now.  Or as the proverb goes The best time to start [marketing] would have been five years...
Manuscript finished – now what?

Manuscript finished – now what?

Most authors type the last full stop and heave a sigh of relief.  All the hard work is done, now they can send the manuscript to the publisher and wait for their precious book to land in their hand. Sorry, but you’re just getting started – not at the end! It doesn’t...
Planning pays off

Planning pays off

Banks like to see your business plan if you’re asking for loan or overdraft facilities – although they’re heavily focused on the numbers.  Potential business partners also like to see your plan, whether it’s for the project you’ll be sharing or your full business...
AI: Exciting or Scary?

AI: Exciting or Scary?

Nobody would describe me as ‘techy’, I’m a words person, not a technology geek, but AI definitely excites me.  The potential is almost beyond belief.  For small businesses it offers opportunities to do some things that weren’t possible without expensive expert help...
Systems rock!

Systems rock!

I connected up with Lance Wybrow on LinkedIn recently and he kindly offered me a free report aimed at helping small business owners, particularly start-ups to get their finances well-organised to ensure they remain profitable and viable.  While I was somewhat chuffed...