by lesley | Apr 8, 2013 | Marketing, PR
Branding is important – and it is a combination of what your company ‘looks like’, what you say (your message) and what you do. Your logo, presentation, marketing material and customer interaction all need to be consistent. The style all needs to...
by lesley | Sep 17, 2012 | Marketing
I recently had two conversations with two different people about branding. One of them thought branding was about the logo and it was astonished to discover that there was more to it than that. The other saw branding from a much more academic perspective and was...
