by lesley | Jan 31, 2022 | Blogging
I was asked this only this morning – and it’s a question that comes up frequently. What was my answer? “That’s a ‘how long is a piece of string’ question!” Not very helpful – but it’s true. SEO people will tell you that you need to write 300, 500, 600...
by lesley | Jun 7, 2021 | Blogging
Once upon a time there was an article. The author had written a great 500 words to publish on their website’s blog, but then, like the fabled cat, the article was reincarnated many different times. Life 1 The blog appeared in written format on the author’s website...
by lesley | Jan 4, 2021 | Blogging
Some people ‘get’ why blog articles are important; others think it’s a waste of time. Writing articles to publish on your website is part of your marketing. In pre-www days, PR companies would charge a premium to get press coverage for a company – in fact, they...
by lesley | Dec 28, 2020 | Blogging, Business
It’s been a ‘mare of a year with the pandemic, lockdown, people out of work, companies collapsing, so, if you’ve kept your head above the water – take a bow, you deserve it. We’ve got a new vocabulary with ‘lockdown’, ‘furlough’, ‘pivot’ and ‘PPE’ all becoming...
by lesley | Sep 28, 2020 | Blogging
If you’re not an enthusiastic blogger you can be forgiven for wondering what all the fuss is about. You hear people rambling on about ‘Content is King’ and how important it is to be writing good content, but why? The simple answer is ‘visibility’, but there’s much...
