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	<title>Commercial Copywriting UK</title>
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		<title>Do you know too much?</title>
		<link>http://www.lesleywriter.com/do-you-know-too-much-3/</link>
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		<pubDate>Mon, 20 Feb 2012 07:50:09 +0000</pubDate>
		<dc:creator>Lesley</dc:creator>
				<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[writing for the reader]]></category>

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		<description><![CDATA[There&#8217;s one subject that we can all be guaranteed to know about in great detail &#8211; ourselves!  If you&#8217;re a business owner then the extension to that is your business &#8211; you know everything there is to know about it, especially if you started it from scratch. You&#8217;d think that knowing the details would make [...]]]></description>
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		<title>3 answers that deliver effective marketing material</title>
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		<pubDate>Sun, 12 Feb 2012 14:47:20 +0000</pubDate>
		<dc:creator>Lesley</dc:creator>
				<category><![CDATA[Marketing]]></category>
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		<description><![CDATA[As a commercial copywriter my role is to write to persuade people to take action.  In order to do that I need to have essential information to get the message on target so I ask questions.  Over the years I&#8217;ve realised that certain questions make a BIG difference to the effectiveness of the creation of [...]]]></description>
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		<title>Putting energy into your writing</title>
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		<pubDate>Thu, 19 Jan 2012 09:23:25 +0000</pubDate>
		<dc:creator>Lesley</dc:creator>
				<category><![CDATA[Writing Skills]]></category>
		<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Successful marketing]]></category>

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		<description><![CDATA[We all know that it&#8217;s important to stay in a good state of mind if we want to achieve anything, but have you considered how much your current mindset affects your written material? If you&#8217;re planning to sit down and write anything for your business &#8211; whether it&#8217;s web copy, a marketing flyer or a [...]]]></description>
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