Same but different

This is a guest post by my friend and writing colleague, Jo Parfitt.  I’ve recently read her new book and loved it so much I wanted to let my readers know about a book full of Sunshine!

Same, but different

As an author, I know how hard it is to write a book.  I know the heady feeling of excitement that is experienced when I first get my ‘brilliant idea’ and I recognize the thrill of producing those first few pages. I also know the familiar thud of despair when I near the finish line, usually about 95 per cent of the way through and suddenly lose all my confidence. Despite my latest book, Sunshine Soup, being my 28th book, I have discovered that things often do not get any better and that even though I crossed genres, much stays the same.

This was my first foray into fiction. I knew that fiction was way too much like hard work and so I focused, instead, on writing non-fiction – articles, how to books, cookbooks and guides, even a volume of poetry. Like the child who leaves his spinach on his plate, I saved the worst til last, knowing that it would ultimately be better for me.

And so I crossed genres. I defected to the other side. Along the way I discovered that writing fiction was every bit as hard as I had thought it might be and while my finished product was totally different from my earlier books, fact and fiction had much in common.

Comparing fact and fiction

  1. Both fiction and non-fiction need to be compelling. The reader needs to be persuaded to keep turning pages. Fiction does this with plot, pace and character. Non-fiction uses interesting examples, case studies and stories that illustrate the point you are trying to make.
  2. Just as a novel needs to have a plot and a definite order in which events occur, non-fiction needs to have carefully crafted chapters that appear in a logical order, each building on the one that went before. I believe that fact and fiction both benefit from being written to a formula.
  3. The author’s expertise should lend authority and authenticity to the book, either because of his experience or because
  4. of in depth research.
  5. Both fiction and non-fiction authors should know their reader. If their reader may not have English as a first language then the vocabulary and sentence construction should be easy to follow, not simplistic, but clear.
  6. Whether you write fiction or non-fiction your book should still adhere to at least one of the following:
    1. It should inspire
    2. It should inform
    3. It should support
    4. It should entertain

Writing is writing as far as I am concerned. And while the rules and methods are similar across genres, some forms of writing are simply much easier to produce than others, while others, owing to the blood, sweat and tears that are required, are way more satisfying.

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Jo Parfitt  – author of Sunshine Soup, nourishing the global soul. Out now. Price £8.47 and available on Amazon. Find out more at www.joparfitt.com,  www.summertimepublishing.com and www.expatbookshop.com

 

The advantages of English (or search engine heaven)

Anyone who has ever written a page, a blog or an article with the search engines in mind will know that, these days, stuffing your content with keywords is more likely to get your site or item ranked down, rather than up.  Today ‘relevant content’ is king.

This means that your submissions need to talk about things that are relevant to your core keyword – then the search engines will like your content better.  However, if you have the same information in more than one place – take care.  Search engines check for duplicate content and, if you post the same blog in several places, your material is likely to get ‘bounced’.  This is where a good command of English becomes your secret weapon!

When I was in my early twenties I worked in Germany and came into contact with many different nationalities.  One day a Sicilian gentleman asked me “Where do you come from?”

“England,” I replied.

“Ah,” he said.  ”England – that’s where they write ‘London’ and read ‘Liverpool’!”

Yes, English is a complex language with many irregularities in both grammar and spelling – not to mention words that definitely don’t sound like they look (but it’s not as bad as Welsh or Irish!) however, the vocabulary is rich and there are many different ways of saying the same thing.  This means that rewriting your blog, web page or article to present the same information in different words should be easy.

Work through your content and rewrite the thoughts in different words before you repost your content – it will still be relevant, but different.

You can say:

‘You can buy the perfect present for your partner in our catalogue.’

in more than one way.  How about?

‘You’ll find our catalogue full of fabulous gifts for your partner.’

Or

‘Explore our directory of gorgeous gifts, you can match your partner’s preferences perfectly.’

Or

‘Present the perfect present to your partner – our catalogue is full of stunning ideas.’

Get creative and get more content telling the world about how you can help them.

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You can also find us on +44 (0) 1245 473296 or on Skype ‘lesleywriter’

Don’t put obstacles between your reader and your message!

When people arrive on your website they are looking for something.  If you want to keep them on your site you need to deliver what they want – fast.

These are the things that you need to avoid:

  • A splash (entry) page that shows off how clever your designer is, but annoys the visitor as they have to find a way past it to find out if you’ve got what they want.
  • A weak (or absent) headline.  I know I’m welcome on your website or you wouldn’t have one so use that headline to engage your reader, not to say nice, but ineffective things.
  • Too many things going on.  The patchwork quilt effect won’t keep your visitor long, if there are too many options they don’t know where to start and some of them will simply hit the ‘back’ button.  You need one dominant point of focus.
  • Whizzy images moving about or changing.  Images are important, but they don’t deliver your message on their own.  If every time your visitor tries to read something their eye is distracted by another changing picture, they’ll get irritated and leave.  Get your web people to slow image changes down to a very gentle ‘dissolve’.
  • Forms to fill in, search boxes, log ins that are NOT where it’s easy for your reader to take action.  The best place is on the right, just under your brand banner; more people complete forms here than in any other position on the site.
  • More than one menu – don’t confuse people.  You should have one menu right where people expect it to be, which is either vertically on the left or horizontally under the brand banner.  If your menu is above this some people will not see it and it vanishes as soon as the user scrolls down the page.
  • Content (copy) that is about you and what you do.  It should be about the reader and what they want and be full of benefits, not simply nice-to-have information.  Copy on your home page should not be about your background and experience; let the reader find out that you’ve got what they want first, they’ll go and look at your about page when they are sure you’re worth checking out.

If you have a commercial website (i.e. one that aims to get people ready to buy from you) why would you make it hard for them to do so?

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