Planning to write

Planning to write

People often ask me how I put together web pages, articles, blogs and emails so they don’t ramble and get the point across effectively.  To be honest, after years of writing, I’ve got quite good at doing the analysis of where I’m going and what the key points are and...
What is commercial copywriting?

What is commercial copywriting?

This is a question I get asked a lot when I’m out networking and the simple answer is ‘writing to persuade people to take action’.  However, there is a bit more to it than that. Accurate English – grammar, spelling and punctuation – is...
What to write and when to stop

What to write and when to stop

There are some really good copywriters out there – and some writers who think that being able to write good English is all you need to get paid as a commercial copywriter.  I’ve read some absolutely fantastic, compelling and interesting copy on commercial...
Put two writers together …

Put two writers together …

I have a number of writing friends – other copywriters, advertising copywriters, book editors, journalists – and, when we get together, the conversation almost always visits the incorrect use of some word or another.  Maybe we are pedantic, perhaps boring...
Are you writing in your voice?

Are you writing in your voice?

When you write your marketing material your primary focus is likely to be persuading people to buy your stuff – whether that’s on your website, a flyer or a newsletter promotion and especially when you’re writing email or direct marketing material....