The 5 key ingredients for a website that works

The 5 key ingredients for a website that works

In the course of my work I look at a lot of websites and the majority of business websites have obviously had time and money invested in creating a functional and aesthetically pleasing designed site.  Unfortunately, the same level of effort and professionalism...
How to get your website found

How to get your website found

Most of us know that keywords are important.  Some of us know that search engine optimisation is how to improve our website’s visibility – but that’s expensive/time consuming/complicated, isn’t it? If you engage a specialist SEO company, yes, there is a cost and the...
What’s on the menu?

What’s on the menu?

Over the years website navigation has changed.  In the early days the menu generally appeared on the left in a vertical column.  Then it migrated to be a horizontal strip under the main banner.  These days it’s frequently presented as a ‘hamburger’ (three little lines...
5 ways to stop people reading your website

5 ways to stop people reading your website

A strong message and attractive graphics are not enough to keep the visitor on your website engaged.  They’re both really important, but if you commit any of these errors, they aren’t enough. 1: Whizzy graphics Scrolling marquees, banners that refresh every 3-4...
Home sweet home

Home sweet home

How fast does your website visitor understand what you do and how it helps them? You’ve got about 7 seconds before they give up and go elsewhere, so that first thing they see had better tell them what they need to know. That means that the first screen they see: Needs...
Is your website helping your reputation?

Is your website helping your reputation?

Keeping your business website up-to-date is important to preserve potential customers’ perception of your business.  Out-of-date website = outdated services (in their subconscious). The regular tasks are things like ensuring the links all still work – that’s basic...