How much copy does your website need?

How much copy does your website need?

I’ve been writing web copy for well over a decade and clients still ask ‘how much content to I need?’  The glib answer is ‘as much as is needed to get your message across’, but it’s never as simple as that. In the ‘good old days’ web pages would often have as much as...
Making sure your message gets through

Making sure your message gets through

I’m back on my soapbox about the importance of not only delivering the message that your potential client will respond to, but also presenting it in a way that makes it easy for them to see and process. After looking at many websites that start with...
Social media on your website

Social media on your website

I love Twitter!  I find it’s an excellent way to share my knowledge and help people with their marketing.  It’s also an easy way to keep up with my contacts far and wide, both business and social.  If you manage it well it is a superb marketing tool. No...