Who’s it for?

Who’s it for?

When you put pen to paper (or more likely, fingers to keyboard) to write the copy for your website what’s going on in your head? If you’re writing for your own company you’re probably focused on presenting your professionalism, skills and knowledge to impress the...
Who is your website for?

Who is your website for?

Your website primarily is to provide visitors with an accurate image of your company and what you offer.  But is it for you or is it for the visitors? Most companies will say that the website is for the visitor, but that isn’t what the message on it says. Let me go...
New website – who for?

New website – who for?

If you’re having a new website created, whether it’s a brand new site or a revamp of your current one, remember what you want it for! It’s not for you to show-off your technical wizardry or wealth of knowledge (or at least not primarily) It’s not for your web designer...
How much copy does your website need?

How much copy does your website need?

I’ve been writing web copy for well over a decade and clients still ask ‘how much content to I need?’  The glib answer is ‘as much as is needed to get your message across’, but it’s never as simple as that. In the ‘good old days’ web pages would often have as much as...