Time is money … or is it?

Time is money … or is it?

If you’re running a service business you’re probably exchanging your time for money. That means that to really grow your earning potential you need to: Charge more per hour or day Employee people and charge their time out at more than you pay them Find a way to earn...
It’s not about YOU!

It’s not about YOU!

The toughest lesson many of my clients have to learn is that their marketing is not supposed to be all about them.  “But it’s our marketing, it has to be about us,” they argue – but let’s look at it from a different angle – the customer’s.  When you visit my website...
Why, Who, Where, What, When and How?

Why, Who, Where, What, When and How?

When I’m talking to people about marketing their reputation I often find that they haven’t really thought about the Why, Who, Where, What, When and How of their online marketing.  Quite often the reason for embarking on it is ‘because everyone else...
Why, Who, What and How?

Why, Who, What and How?

When I’m talking to clients about their reputation marketing I’m often surprised at how little thought they’ve given to: Why they are doing it – what they want to achieve Who they are trying to reach – their target audience What...
Focus on marketing

Focus on marketing

Marketing!  Getting it right is the holy grail for any business – and yet so many people dabble a bit and then wonder why it doesn’t work.  That goes double for online. The trouble with online marketing is that there are so many opportunities, how can you...