How social is your social media?

How social is your social media?

If you have a Facebook personal account, you’re probably using it for social activity; keeping up with family and friends in far flung places, letting people know what’s going on in your life (and sharing cute cat videos – no?)  However, if you have a Facebook...
How social should your social media be?

How social should your social media be?

If you’re running a business it’s sometimes hard to decide whether your social media should be you or your business. There are no hard and fast rules, but these are my observations. Generally: Never post anything negative about anyone else, it’s the fastest way to...
Does your Facebook page work?

Does your Facebook page work?

You’ve probably come across Facebook pages with thousands of likes and an active community and wondered why yours only gets a couple of likes a week and hardly any engagement. It’s all to do with the amount of time, money and effort you’re prepared to invest. Facebook...
Social media – does it work?

Social media – does it work?

Most switched on businesses today use social media – for a variety of reasons.  The question is does it work? That depends on what your expectations are of your social media activity.  If you think that you’ll find your next big client in the next week, you’re going...
Facebook – Social or Business?

Facebook – Social or Business?

If you’re in business and you’re not using social media to create and maintain visibility, you’re missing a trick!  However, which social media should you be active on? People call online networks ‘social media’, but does that mean it’s not business?  No – perhaps it...
The Chattering Classes

The Chattering Classes

Auberon Waugh invented this phrase to describe the middle classes who were well-educated, had strong political views and were social concerned.  It wasn’t a compliment!  Today it might be used in a completely different way – to describe people who spend all their time...