The impact of your reputation in business development

The impact of your reputation in business development

In today’s information-soaked world one key factor stands out: reputation.  Whether you’re a small startup or a multinational corporation, the way your brand is perceived can significantly impact your ability to grow and thrive.  Reputation plays a pivotal role...
‘What’s the goss?’

‘What’s the goss?’

Everyone loves a bit of gossip – and, while women are usually up front with their interest in a good bit of gossip, men hold their own when talking about sport, business or anything else they’re interested in. So, what has gossip got to do with reputation? As soon as...
Task v. People

Task v. People

Take any personality profiling test and you’ll find that, somewhere in the report, it will identify whether you’re a task-focused person or a people person.  Most of us want to be seen as people-focused, but even if you’re a task-focused person, it doesn’t mean that...
Do you have a reputation gap?

Do you have a reputation gap?

You may have seen on social media that, along with my co-author Peter Roper, I published a new book The Reputation Gap in mid-May.  The question I keep being asked is ‘What is a reputation gap?’ It’s the difference between 4 stars and 5 stars. It’s about customer...
It’s all about your reputation

It’s all about your reputation

When R.E.M. wrote Shiny, Happy People I’m sure they didn’t have reputation in mind, but it’s such a good description of what a great reputation is and does that I couldn’t resist mentioning it again! There are a couple of lines in the middle that resonate too:...
Shiny, happy people

Shiny, happy people

With a lovely unsullied year ahead, now is a great time to give your reputation marketing plan either a makeover or a shiny polish. You can never underestimate the power of what people are gossiping about – and, while the public seem to focus on the negative, it...