Reciprocity – the art of giving value

Reciprocity – the art of giving value

Try saying ‘reciprocity’ and most people stumble, but it’s an important word in business.  It’s all about creating obligation – in the nicest possible way! Reciprocity is why people are willing to give you their email address in order to get your free download....
Are you throwing your money in the bin?

Are you throwing your money in the bin?

I go to lots of networking events and I collect lots of business cards – these are useful as it provides a means of getting in touch with people who may become suppliers.  I also get lots of leaflets about services, forthcoming events and promotions – most of these...
Building your list

Building your list

If you’ve ever been on a webinar run by one of the big online marketers you have almost certainly heard the phrase ‘the money is in the list’. You may have discounted that as ‘not relevant for a business like mine’, but a list of people who have demonstrated an...
Email marketing campaigns that get results

Email marketing campaigns that get results

When your computer or phone pings and you know an email has arrived do you open the new email hoping to see a sales pitch? No – I thought not.  But that’s what many people send out – and then wonder why people unsubscribe from their lists or just delete their emails...
10 Top Marketing Tips

10 Top Marketing Tips

These are the things I find I have to ask my clients the most before we can get their project off the starting blocks!  Knowing the answers will put you several steps ahead of your competition: ONE – Know who you want to reach You may think you know who your target...
When people want free advice

When people want free advice

I was having a conversation with a group of business people recently and the subject came up about people who ‘pick your brains’ and, effectively get free advice. Some of these people don’t realise that they’re getting free consultancy – but some do and think the ‘can...