Blogging to enhance your reputation

Blogging to enhance your reputation

A good reputation boosting blog shares your expertise and shows off your depth and/or breadth of knowledge.  If you’re thinking ‘But that means I’m giving away all my secrets’, that’s OK.  Very few people will try to follow your advice – not because they don’t want...
The Lazy Blogger

The Lazy Blogger

There’s a saying that suggests if you want the most efficient way to do something ask a lazy person – they’ll find the shortcuts and remove time-consuming activities along the way.  This is my lazy blogger’s guide. Firstly, are you a talker or a writer? If...
How long should a blog be?

How long should a blog be?

I was asked this only this morning – and it’s a question that comes up frequently. What was my answer? “That’s a ‘how long is a piece of string’ question!” Not very helpful – but it’s true. SEO people will tell you that you need to write 300, 500, 600...
What is a blog?

What is a blog?

‘Blog’ is a shortened form of ‘Web log’, and a log is a record of something.  Remember how episodes of Start Trek started with Captain’s log Stardate …?  That was a sort of diary of events – and that’s how blogs started as people’s online diary. Of course, these...
Polish up your prose

Polish up your prose

‘I can’t write’! This is a statement I hear people saying a lot.  In fact, it’s why we have a business – as that’s the service we offer, whether it’s a blog, copy for a website, social media posts, an email campaign or a regular newsletter.  However, if you’d...
The article with 9 lives

The article with 9 lives

Once upon a time there was an article.  The author had written a great 500 words to publish on their website’s blog, but then, like the fabled cat, the article was reincarnated many different times. Life 1 The blog appeared in written format on the author’s website...