Leverage: the lazy person’s secret

Leverage: the lazy person’s secret

There’s a saying that if you want to find the most efficient way to do something you should ask a lazy person.  The assumption is that they will find the way to achieve the result with the minimum of effort – but why should you work any harder than necessary?...
What’s the point of a blog?

What’s the point of a blog?

If nobody reads it – nothing.  But how do you get a following like some of the well-known bloggers who make millions from writing blogs? Most of these bloggers are young in their 20s and have a massive following around a specific subject.  They earn their money from...
‘Just’ blogging

‘Just’ blogging

Some of my clients ‘get’ blogging; others can’t see the point. The doubters don’t understand why they should invest in writing content for their blog.  Who sees it?  What will it do for your profit line?  How do I know if it’s making a difference? If you are just...
Blogging for business

Blogging for business

When I mention blogging many people groan; “I don’t have time,” they tell me.  Some of these people send a monthly newsletter out, most of them post material on social media – in my book that’s reinventing the wheel! I’m lazy and they do say that if you want to find...
Do you use the Magic Matrix?

Do you use the Magic Matrix?

  More years ago than I care to remember I met Peter Thomson and spent lots of time in his development programmes.  One of things that he taught me that was very simple (but rarely used) is the Magic Matrix. This is a way to identify new business from existing...
How about a little bribe?

How about a little bribe?

Most business people will recoil at the idea of being offered a bribe.  Of course, you hear about corrupt business practices, but the majority of business people are ethical and honest.  So why would I suggest that you offer a bribe to potential customers? It’s all...