Spiked!

Spiked!

In the newspaper business when an article gets ‘spiked’ it means it’s been dumped.  In the old-style newspaper office a metal spike mounted on a wooden block was on every editor’s desk.  Articles that didn’t make the grade were spiked – and then the office junior...
What are your ideal clients reading?

What are your ideal clients reading?

Getting press coverage is a tough mountain to climb – which is why many companies invest a substantial chunk of their marketing budget in hiring a PR agency.  These experts will devote their time to finding publications that are willing to publish articles that...
What is article marketing?

What is article marketing?

Most people that have even the most basic understanding of the world wide web know that content about your business or expertise in several places is a ‘good thing’. People who know a bit more about search engines know that the more content you have on the...
Article marketing to promote your business

Article marketing to promote your business

If you’ve heard of ‘article marketing’, but aren’t sure how that works, here are a few things that will help you to decide if this is a marketing method that will work for your business. Q: How does writing articles work to market your company? A: Sharing your...
Writing articles that work

Writing articles that work

If you have specialist knowledge that you can share with other people it raises your profile. However, as specialists it can be easy to forget who you’re writing for. These tips are to ensure that your valuable message hits the target perfectly! 1. Plan what...
Writing to market online

Writing to market online

Having a website is only part of your online presence; and the copy on your website must engage the reader and keep them there – but what other copy should you be thinking about online? Blogs like this one are another way to engage potential customers, providing...