There are awards – and AWARDS!

There are awards – and AWARDS!

Just recently a client was talking about entering some awards – and we thought it was just a case of answering the questions on the entry form, until we looked into it and discovered they wanted supporting material. Most local business awards are happy with written...
How do you use an autoresponder system?

How do you use an autoresponder system?

If you’ve never used an autoresponder or aren’t sure what one does, they’re simply an automated email series that sends out emails automatically for a specific purpose. I’ve written about free downloads to develop your list and start building relationships with new...
Email marketing campaigns that get results

Email marketing campaigns that get results

When your computer or phone pings and you know an email has arrived do you open the new email hoping to see a sales pitch? No – I thought not.  But that’s what many people send out – and then wonder why people unsubscribe from their lists or just delete their emails...
Who is in your Facebook audience?

Who is in your Facebook audience?

Anyone who knows me has heard me on my soapbox about ideal client profiles may sigh a bit – I’m off again!  However, if you want Facebook ads to work for you, choosing who sees them is essential. If you are going to invest in an ad, you’ll need to: Get the headline...
How well do you look after your crowd-funders?

How well do you look after your crowd-funders?

If you’re the head of a company that has shareholders, they have expectations.  For some investors this might be to attend a shareholders meeting – at least annually – to find out what’s going on in the business; for others it might be the expectation of a dividend...
What are your ideal clients reading?

What are your ideal clients reading?

Getting press coverage is a tough mountain to climb – which is why many companies invest a substantial chunk of their marketing budget in hiring a PR agency.  These experts will devote their time to finding publications that are willing to publish articles that...
10 Top Marketing Tips

10 Top Marketing Tips

These are the things I find I have to ask my clients the most before we can get their project off the starting blocks!  Knowing the answers will put you several steps ahead of your competition: ONE – Know who you want to reach You may think you know who your target...
What do you use LinkedIn for?

What do you use LinkedIn for?

It’s a powerful platform and successful – or it wouldn’t have so many users (467 million from the last stats).  Microsoft wouldn’t have bought it if it didn’t have a future and that means that millions of people use it – but what for? Job hunting When it first kicked...
How much copy does your website need?

How much copy does your website need?

I’ve been writing web copy for well over a decade and clients still ask ‘how much content to I need?’  The glib answer is ‘as much as is needed to get your message across’, but it’s never as simple as that. In the ‘good old days’ web pages would often have as much as...
How to create a newsletter with the minimum of effort

How to create a newsletter with the minimum of effort

What’s the point of a newsletter? There should be one – and the best answer to the question is that it’s a great way to build relationships, but only if the content is what your list wants to read. Let’s be honest, none of us want any more ‘stuff’ in our inboxes...