by Heather Bury | Nov 9, 2026 | Websites
If your visitor doesn’t see what they want on your website right away – that back button is where their cursor is hovering. Knee-jerk reaction ‘This site isn’t what I’m looking for’ – and they’ve gone! That means you need to think long and hard about what that first...
by Heather Bury | Nov 6, 2026 | Author Guide
When you have an idea for a book, or you’ve been told ‘you should write a book’, it’s easy to get focused on the book subject, what you want to share and start working out how long it’s going to take and how much writing time you can carve from your busy schedule. ...
by Heather Bury | Oct 29, 2026 | Reputation
The challenge about your reputation is that you don’t always know what other people say about you. Friends and close business associates may report what they’ve heard, but there are very, very few people who will be brave enough to tell you if it’s not good news. I’ve...
by Heather Bury | Oct 28, 2026 | Author Guide
This is what that little voice in your head whispers. It’s Imposter Syndrome in full force. You’ve looked online and there are dozens of books already written on the subject you have in mind. In fact, you’ve already got a few of them on your own bookshelf. It can be...
by Heather Bury | Oct 21, 2026 | Author Guide
There are two elements to creating your book’s structure. One is having a focus or subject for each chapter. The other is having a structure that you apply to every chapter. Using both of these will make creating your book’s skeleton plan a whole bunch easier. This...
by Heather Bury | Oct 19, 2026 | Social media
The dictionary has a lot to say about the word ‘social’: human society, companionship, friendly interaction, cooperative relationships, organised communities. Nowhere does it say ‘sales vehicle’. I think online platforms offer a digital form of...
by Heather Bury | Oct 14, 2026 | Author Guide
Actually writing your book is only the beginning of the process of becoming an author. Yes, it gives you authority, it’s a great marketing tool – but like any tool it doesn’t work if it’s sitting in the tool box. You have to get it out and use it. The launch This is...
by Heather Bury | Oct 8, 2026 | Marketing
Many moons ago when I did my professional qualifications, I was astonished to discover that the label ‘marketing’ covered far more than advertising and promotion. It starts with market research – know your market place Companies that offer a similar product or service...
by Heather Bury | Oct 7, 2026 | Author Guide
Writing a book needs to have purpose. Just because you can, doesn’t mean you should! That may seem counterintuitive coming from someone who helps people to write books, but the first learning on my Author Guide course is all about Purpose; the author’s big ‘WHY?’ A...
by Heather Bury | Sep 30, 2026 | Author Guide
There are three main ways to get your book published – traditional publishing houses, independent publishers, and self-publishing. If you’re a first time author and you don’t have a connection in traditional publishing, my recommendation would be to find a good...
