by lesley | Apr 28, 2026 | Marketing
Every business needs to do marketing to survive. No marketing = no customers! However, there are many different marketing strategies and one size definitely does not fit all. A few networking meetings and random social media posts may fall into the category of...
by lesley | Apr 22, 2026 | Author Guide
The first thing to do when you embark on writing a book is to identify your ideal reader. Who are they? What industry are they in? What are their challenges? What keeps them awake at night? What do they want? That’s the focus you’ll need to have to ensure the...
by lesley | Apr 19, 2026 | Newsletters
I hear a lot of business people say “I don’t have time to write a newsletter – besides I don’t know what to write.” Newsletters that are a list of what’s going on in your business are boring. So what makes a good newsletter – and one that people stay subscribed to?...
by lesley | Apr 15, 2026 | Author Guide
Regardless of how you publish your book, you’ll need to market it – not just for the launch, but on an ongoing basis. If you’ve done your work properly, you’ll already have an ideal reader profile and have a good idea where those people hang out, so here are some ways...
by lesley | Apr 9, 2026 | Social media
My social media platform of choice is LinkedIn. I have a presence on others, but that’s where most of my efforts are focused. I’ve been a member since 2005 and it’s changed a lot since then. LinkedIn in 2005 was a sterile environment, mainly a ‘dating’ platform for...
by lesley | Apr 8, 2026 | Author Guide
When I first published I went the traditional route – and it was much easier to do that 20+ years ago. Today publishing houses don’t talk to authors. The days of submitting a proposal are long gone – now you need to find an agent. Does that mean you don’t need to...
by lesley | Apr 1, 2026 | Author Guide
Not everyone is a great writer – and even if you can write reasonably fluently, it may not be something you enjoy. Does that mean you can’t write a book? Not necessarily. If you’re a consultant you have probably generated a considerable amount of content over the...
by lesley | Mar 29, 2026 | Email marketing
If you want to be in control, your own list is essential. That’s why lead magnets are still such a powerful marketing tool, especially for service businesses. But getting someone to sign up for your list is only the first step. Email marketing platforms provide the...
by lesley | Mar 25, 2026 | Author Guide
That may sound a bit strong, but there are plenty of people who find the writing process tedious. But if you have a great message and an audience ready to receive it – how do you get past your reluctance to sit down and write, without finding reasons to push that...
by lesley | Mar 19, 2026 | Newsletters
Most of the email marketing platforms will tell you who opens your emails and if they clicked a link, but they don’t tell you who that person is. There’s no information on their business, their interests, their challenges, what keeps them awake at night and what gets...
