by Heather Bury | Jun 19, 2026 | Marketing
Your reputation is being shaped in rooms you’re not in — by people who’ve only ever searched your name – or your business’s name. So what are you doing to ensure that they get the impression you want them to get? Every time you hit your keyboard, you’re...
by Heather Bury | Jun 17, 2026 | Author Guide
OK – AI could write a book for you, providing you give it a really good brief, but most authors want to produce something more original than any AI can produce. Remember, AI doesn’t create original ideas – it gathers information and presents it in response to your...
by Heather Bury | Jun 10, 2026 | Author Guide
If you’re thinking of writing your signature book to share your valuable knowledge and experience, don’t wait until your manuscript goes to print to start marketing. Start now. Or as the proverb goes The best time to start [marketing] would have been five years...
by Heather Bury | Jun 9, 2026 | Websites
Websites have changed so much over the years – both to reflect latest designs and also to satisfy user behaviours. There was a time when visitors would actually read 300 words of copy – not any longer! If the headline doesn’t give them the information they want,...
by Heather Bury | Jun 3, 2026 | Author Guide
If you’ve got an idea for a book – or several people have planted the idea that you have valuable knowledge that you should share in a book – don’t start writing! That may sound counterintuitive, but when it comes to non-fiction, you will create a much better book if...
by Heather Bury | May 29, 2026 | Newsletters
Nobody likes to see that unsubscribe notification pop up. But it’s going to happen. The question isn’t whether people will leave your list; it’s why they leave, and what you can do about it before they get to that point. Understanding why people...
by Heather Bury | May 27, 2026 | Author Guide
Every author wants good reviews, ideally 5 stars, but it can be a great marketing tool to get reviews before publication and include a page or two of reviews at the front of the book. To do this, you’ll need to build time into the schedule for publication to allow...
by Heather Bury | May 20, 2026 | Author Guide
When you’ve got your first draft of your book done, what’s the next step? That depends on whether you think it’s pretty much there, or if it needs some work to get it to a point where you’re happy for other people to see it. If you’re not quite ready to share, your...
by Heather Bury | May 19, 2026 | Reputation
Reputation is all about gossip! Your reputation is based on what other people say about you (usually when you’re not present). And what leads to those comments? Their experience of you, your business, your content – and what they’ve heard about you from other people. ...
by Heather Bury | May 13, 2026 | Author Guide
So you have an idea for a book, then you take a look at Amazon and realise that lots of other authors have already written about this subject. You may feel disheartened; who needs yet another book about this? But scroll down a bit – and you’ll see some subheadings;...
