by lesley | Mar 4, 2026 | Author Guide
Most people are in business doing something they love and are passionate about. Now a few people have said ‘you should write a book’, and the seed has been planted. Where do you go from here? There are pros and cons to writing a book – it’s a powerful way to...
by lesley | Feb 28, 2026 | Social media
I’m a life-long learner and that means I’ll always grab the opportunity to expand my knowledge – particularly in areas that are subject to rapid change. When it comes to social media, my audience are mostly on LinkedIn, so that’s the platform I’m most active on. As a...
by lesley | Feb 25, 2026 | Author Guide
Marketing is an essential part of authorship, and it starts with your book launch. You’ll need to start planning this at least three months prior to your book’s publication date and the more creative you can be, the better your book will land. The place to start is...
by lesley | Feb 19, 2026 | Marketing
Unfortunately, video is unavoidable if you want to promote your business and your expertise effectively. But talking to camera? I can do it, but I’ll always find something ‘easier’. I’m not a video camera afficionado – so any video I take is likely to be a bit...
by lesley | Feb 18, 2026 | Author Guide
There are many people running successful businesses who have expertise that might help other people, but does that mean they should all write books? There are 600,00 traditionally published, English language, books annually (*2024 stats) – plus another half a million...
by lesley | Feb 11, 2026 | Author Guide
Most of the people in the book industry I know will say ‘Yes, definitely.’ Even if you’re a talented writer, you’re probably too close to your work to be objective. Editors aren’t proofreaders (although they will make spelling, punctuation and grammar corrections as...
by lesley | Feb 9, 2026 | Blogging
If you take the time to write an article or two for your blog each month, don’t limit your reach, by just posting it in one place. Clearly you want your expertise to feature on your website, on your blog, so potential clients can see you know your stuff. But where...
by lesley | Feb 4, 2026 | Author Guide
Most authors type the last full stop and heave a sigh of relief. All the hard work is done, now they can send the manuscript to the publisher and wait for their precious book to land in their hand. Sorry, but you’re just getting started – not at the end! It doesn’t...
by lesley | Jan 29, 2026 | Marketing
That phrase ‘Content is king’ has been around for a long time, but is it still true today? 100%. Potential customers need information to make the decision whether you are the right supplier for them. And, while cost may play a part, the reality is that they’re...
by lesley | Jan 28, 2026 | Author Guide
When I talk to people about writing a book, the responses are pretty evenly split between: “I’ve been meaning to get around to writing a book.” And “I could never write a book.” (And, of course, there are a few people who have already achieved author status!) Both...
